In 2012, UNA Collective (the design firm in which I worked) was hired to develop a brand identity and market entry plan for a startup called Oxygen Broadband.
After some design experiments and bouncing ideas around, we settled upon an “O” radiating a wifi signal as the basic form for the logo. I refined this idea and eventually arrived at the logo designs presented above.
One significant design decision we made was to use a blimp as a signature design element of the Oxygen brand.
Just like a blimp can go anywhere because it is carried by air, the use of the blimp signified the wide availability of the Oxygen wifi service to users everywhere in Nigeria.
I designed the blimp to be friendly-looking and to give the Oxygen brand a bit of a softer perception. And I made sure to include the blimp element when I designed the official tshirts, jackets, website and product designs.
WordPress, PHP, HTML, CSS